Organising product launches and showcases when you’ve got a fantastic new product ready to go calls for time, effort, and a decent budget. Several corporate clients have asked if The Venue Hunters think it’s worth the investment.
Our response is absolutely! They're worth every penny. But only when they’re done well!
In this article, we’re breaking down why product launches justify ROI, and how to make sure yours is a roaring success.
Skyrocket Awareness and Visibility
Product launches put you physically in front of your target audience in a way digital platforms can’t, enabling:
· Instant exposure - Meet potential customers, suppliers, thought leaders, talkers and opinion formers face-to-face.
· Experiential interaction - Let people get touchy feely with your product or service. After all, making the right impression nurtures customer loyalty.
· Lead generation - Gather up leads from attendees who are genuinely interested in your product and even ready to buy on the spot.
Furthermore, the old but true adage about people buying people comes into play.
Product Launches are Networking Heaven
Product showcase events are prime opportunities to make connections and strengthen relationships, equipping you to:
· Make new contacts - Meet prospective clients, strategic partners, and key players in your industry.
· Strengthen existing relationships - A bit of in-person interaction works wonders for reinforcing partnerships.
· Obtain insights - Learn from conversations with clients, experts, and competitors.
Great for your product, your people, and your company branding.
Boost Brand Awareness
There’s nothing like showcasing your products or services live to cement your brand in people’s minds. So, really drill down into creative ways to:
· Engage and captivate - Present your product with flair and personality to attract attention.
· Leverage media opportunities – Journalists are always on the lookout for a story and love a good product launch. So, your event could easily become the next big industry story.
· Generate a buzz - Encourage attendees to share their experiences online, amplifying your brand reach.
Remember, the more educational, entertaining, informative, and unique your event is, the more the spotlight will be on your business, products and services, rather than your competitors.
Learn from Real-Time Market Research
Obviously, a key purpose of the exercise is to stand tall above your competitors. But a product launch isn’t just about showing off. Many businesses forget it’s also a great chance to learn more about your audience. So, go ahead and take full advantage of the market insights in the room, including:
· Instant feedback - Gather thoughts and reactions from attendees on the spot.
· Body language - Watch how people interact with your product or service to identify areas for improvement.
· Monitor KPIs – Measure your event objectives with your results, e.g. attendance, sales, lead generation, sign ups, social media exposure
And last but certainly not least, choosing the right venue in the right location is key.
Venue, Venue, Venue!
The venue sets the tone, whether it's a quirky city centre hotspot or a scenic countryside retreat. And here’s why:
· Location matters - Make sure it's accessible for attendees, with good transport links and parking.
· Set the tone - Choose a venue that reflects your organisation’s vibe and lifts the experience.
· Feed and water them - Don’t skimp on food and drinks. Happy guests = successful events, always.
Get in touch with The Venue Hunters next time you’re planning product launches to impress and resonate with your target audiences. Our FREE venue finding service helps ensures your events are a hit, whether you’re going for urban vibes or traditional luxury.
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