Not sure what events and company culture have got in common? Or even what company culture is all about? Well, think of it as the personality of your workplace. It influences:
How your employees interact
How they perform
How outsiders view your brand
And what better time than Global Company Culture Day on 18th September to take a closer look at how events can boost this vital aspect of your business.
Why Does Company Culture Matter So Much?
A strong company culture works wonders for your team, your overall business, and its bottom line, by:
· Increasing Productivity - Employees who feel aligned with company values are more motivated and productive. In fact, project management specialist TeamStage’s Company Culture Statistics: Leadership and Engagement in 2024 report claims: “… corporations with motivated workers outperform those with low employee engagement by 202%”.
· Boosting Retention - A positive working environment reduces staff turnover, because people stick around when they enjoy where they work.
· Attracting Talent - A standout culture isn’t just for current employees. In addition, it’s a magnet for top talent who want to work for a fabulous organisation with a reputation for valuing and investing in its people. “Company culture is an important factor for 46% of job seekers,” the Report states. On the other hand, “86% of job seekers avoid companies with a bad reputation. 15% of job seekers declined a job due to the company’s culture.”
So, how do you intertwine your events and company culture for optimum impact?
How Events and Company Culture Go Hand in Hand
Events bring people together and create lasting bonds. This is why they're your not-so-secret sauce for reinforcing your company’s values, which you can do with the following event types:
Networking Events - Networking events give your employees opportunity to connect beyond their immediate teams, whether it’s an internal session or an event where clients and other stakeholders are invited too. And ultimately, team cohesion thrives on interdepartmental collaboration and expanded contact bases.
Team Building Days - Want to supercharge communication, encourage problem solving and bolster team spirit? A team building event is the way forward. After all, trust is key in any successful team, hence the effectiveness of team building activities where employees rely on one another to collectively triumph.
Training Sessions - Offering professional development shows employees you’re invested in their growth, in turn promoting loyalty, enhancing job satisfaction, and supporting innovation.
Charity Events - There’s nothing like doing good to bring people together. For this reason, charity events and / or volunteering days help cultivate a shared sense of purpose within the team. Not to mention building pride in the company while demonstrating corporate social responsibility.
Social Events - Sometimes, folks just need to have fun! Social events, like team lunches, company quiz nights, Halloween and Christmas parties connect your team members in a relaxed, non-work environment. Accordingly, the purpose of events in company culture translates to better team relationships, less stress, and more camaraderie.
Ready to light the fuse of your company culture with events? Get in touch with us, at The Venue Hunters, to source the perfect spaces, places and people for events with company culture oozing from every touchpoint. We’re here to make sure you’re achieving your goals and your broader business objectives.
댓글