Want Corporate Beer Festival Ideas to Boost Your Brand? Read On

JudithRafferty
Oct 17
3 min read

It’s Oktoberfest, which, in events land, means corporate beer festival ideas - and not just for this month, but year-round. But it’s understandable if you automatically assume a beer swilling binge doesn’t align with your business brand. Well, suspend your judgement, because a corporate beer festival can be a surprising asset.

Munich’s The History of the Oktoberfest goes back in time to where it began:

“17.10.1810: Starting signal: The first Oktoberfest is opened with a big horse race. The occasion is the wedding of Bavarian King Ludwig I and Princess Therese of Saxony-Hildburghausen. The venue is a meadow (at that time) on the outskirts of the city, which is henceforth called "Theresienwiese" in honor of the bride.”

But fast forward two centuries, and an Oktoberfest corporate event is a masterclass in stakeholder engagement.

Five young women and menu wearing dirndl and lederhosen, holding up steins of beer at a corporate beer festival.

How the Corporate Beer Festival Became a Powerful Business Tactic

Playful, immersive corporate beer festival ideas are rock solid foundations for fundamentals like:

· Corporate team building events UK- and Europe-wide - Lederhosen and oompah bands melt away organisational hierarchy, enabling everybody to celebrate on equal terms.

· Corporate entertainment - Swap the seriousness of the conference room for shared laughter and clinking glasses. Your clients and prospects will still be telling the stories into the next quarter.

· Culture building - An Oktoberfest corporate event shows you know how to work hard and play smarter, by generating greater buy-in and productivity.

It’s belonging. It’s buzzy. And it’s business-boosting in one very merry package.

A young blonde man in between two young woman in dirndl, in a blue and white striped marquee, holding beer steins and eating giant pretzels, plus other corporate beer festival ideas.

Corporate Beer Festival Ideas to Transport You from the Boardroom to Bavaria

Picture long rustic tables and benches, traditional checkered cloths, bright blue bunting, and the hum of happy humans. It’s your very own beer tent, minus the Munich queues and inflated prices.

And there are many simple and Instagrammable ways to Oktoberfest-ivify corporate event venues or marquees. So, think:

· Beer steins - The bigger, the better. And double points for branded ones.

· Photo booths with props - Lederhosen + a bespoke event hashtag = LinkedIn lurkers let loose

· Themed food and drink - SO vital it’s a paragraph, not a bullet point…

Complete Your Oktoberfest Party Ideas with Themed Food & Drink

Food and drink are essential elements on your list of corporate beer festival ideas. They’re talking points and karaoke starters. So, make them features. For example:

· Sausage and schnitzel stations - Hearty, shareable, and gloriously carb-laden. But don’t forget the multiple dietary requirements and lifestyle preferences in any modern workforce, to ensure it’s not just the carnivores who’re amply catered for.

· Pretzel tower or wall - Edible icebreakers. Simple as.

· Beer tastings - Include German classics and local craft brews.

But, what if your crowd’s more kombucha than Kolsch? Many are, given the no and low alcohol trend continuing at pace.

The 2020s corporate beer festival needs to be inclusive, with mocktails, zero beers, and artisanal soft drinks, so everyone can toast - without the headache.

Three young women in dirndl and a young man in lederhosen, on a bench at a table covered with a blue and white checkered tablecloth, with plates of bratwurst and pretzels, holding steins of beer on their heads.

Add the Oompah and the OMG Moments

There are oodles of corporate entertainment options to get your guests out of their seats and onto the beer barrel tables. For example:

· Live Bavarian oompah in between DJ sets

· Prizes for the best-dressed dirndl or lederhosen look

· Games and challenges - From “guess how many pretzels” to stein painting, the competitive edge can be as simple or involved as you choose.

Bonus tip - Wrap up your Oktoberfest corporate event with a signature “Prost” from leadership. There’s nothing like a few heartfelt words from the top to lock in the goodwill corporate team building events generate.

A moxed group of people watching an oompah band on stage, roasted by a young woman in plaits and a dirndl.

Brew Up Company Social Events with Big Impact

Does the thought of shortlisting corporate event venues, checking capacities, and juggling quotes make you want to crawl into a keg and stay there?

The Venue Hunters have got you.

Our FREE venue finding service gives you the following juicy benefits:

· Access to the best corporate event venues in the UK, Ireland, Europe (and beyond)

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· Minimum hassle, maximum glory

Get in touch for corporate beer festival ideas and let’s make your next social and team building events a special brew.