Why There’s a 27% Annual Increase in Demand for Company Summer Party Ideas

Now is the time to park big coat mode and drill down into summer party ideas. Why? Well, the mercury’s nudged 17°. And we’re all suddenly dusting off the garden furniture, because it’s too nice to be indoors. So, why should the workplace be any different?

According to The Guardian’s Mark Sweney in his Britons splash out on get-togethers as events industry toasts summer boom article comparing 2024 vs.2023: “The uptick in bookings for parties and other celebratory events comes despite millions in the UK struggling to make ends meet during the cost of living crisis.

“The biggest uplift in bookings is in London and Greater Manchester. However, even in the regions experiencing the lowest level of annual increase, Surrey and Essex, bookings are still up compared with last summer.”

But what’s driving the data? Quite possibly a collective corporate realisation summer parties are a brilliant way to:

·       Boost morale

·       Break down silos

·       Show your people some fun in the sun, (good old British weather permitting)

Yes, sun-soaked revelry works wonder for company culture. And we’ve got the perfect venues and wild summer party ideas to help you make it happen.

Boost Morale, Bond Teams, and Radiate Good Vibes

A well-timed summer bash is like a reset button for your team’s energy.

Here’s why it works:

·        Mental refresh - Stepping out of the office and into the sun gives everyone a breather from deadlines and to-do lists.

·        Feel good factor - A fun, relaxed event shows your people they’re valued beyond their sales reports, emails, and spreadsheets.

·        Culture club - Investing in your team’s happiness makes for deeper loyalty, greater buy-in, and fewer miserable faces on Monday mornings.

In short, summer parties are people magnets, helping attract the best candidates, while also keeping your existing rockstars on track.

Attract and Retain the Hottest Talent

Workplace culture matters just as much as pay packets these days. For this reason, these kinds of events give you competitive edge, conveying it’s a great organisation to work for.

So, remember these added bonuses when you’re mulling through summer party ideas:

·        Employer branding - Putting on a summer sizzler shows you’re not all KPIs and quarterly reviews.

·        Inclusive environments - You can create something everyone feels part of, from quiet zones away from the hustle and bustle to a booze-free bar.

·        Retention win - Happy people stick around. That’s all.

Convinced? We thought so. But there’s more…

Tap Into Summer Party Ideas to Brand Your Bash

Your summer party is a prime chance to showcase who you are as a business, whether it’s just for the team or your clients are on the guest list too.

And there’s a multitude of ways to get creative with event elements like:

·        Theming and styling - Let your brand personality shine, whether it’s ‘Ibiza chill’ or more ‘country capers’.

·        Entertainment - DJs, live bands, circus performers… Go big or go home!

·        Photo ops - Branded backdrops and Instagrammable moments help spread the word yours is the company to work for or with.

On the other hand, there’s more to summer party ideas than fancy dress and fizz. So, how about a wellbeing twist for maximum impact?

This year’s it-list for wellness-infused fun at company summer parties includes:

·        Sound or gong baths - Deep breaths. Zen vibes.

·        Yoga or laughter yoga - Stretch, crack up, repeat.

·        Ice bath challenge - For the bold, brave, and body confident.

Also, your summer party ideas might include fun for all the family. Enabling your hardworking team members to bring their tribes along for the ride can score serious brownie points.

Fashion a Family Fun Day or Festival

So, you’ve decided to throw open the doors and celebrate your team and the families who support them.

Keeping a diverse demographic entertained calls for fun-tastic summer party ideas such as these:

·        Country pursuits - Think axe throwing, archery, or duck herding.

·        Fairground stalls - Big fun for all ages.

·        Giant inflatables - Assault courses bring out everyone’s inner big kid - and their competitive side too!

·        Retro sports day activities - Sack race, egg and spoon, three-legged chaos. Silly, nostalgic, but it works.

·        Revue-style shows and performers - Clowns, magicians, musicians, the more the merrier.

And last but by no means least, there’s the not small matter of summer party food.

Food Glorious Seasonal Summer Food

Nothing brings people together like great grub. Accordingly, it’s an area where you can really go to town with your summer party ideas.

What flavours are making you feel all warm and fuzzy this year? Perhaps:

·        BBQ bonanza - Burgers, skewers, halloumi heaven.

·        Elegant alfresco dining - Uplevel your summer soiree with a sunset supper.

·        Gelato cart – Chill! It’ll be alright on the night (or day).

·        Street food trucks - Global flavours, zero fuss.

De-Stress Your Summer Party Planning

At The Venue Hunters, you bring the vision, we’ll bring the venues and summer party ideas, from a Cotswolds tipi, to a famous racecourse, or panoramic views from an iconic London rooftop.

And did we mention we’ll throw in expert advice, bulk buying perks, and saved time back on your clock while we’re at it?

Get in touch for FREE venue finding services and a summer party your team won’t stop talking about - without having to email 10 million venues yourself (well, it’s so mundane and time-sucking it feels like 10 million!)