Recruitment events have never been more crucial for standing tall above your competitors. Here’s the thing. Sectors across the board are still grappling with staff and skills shortages. And candidates often have the luxury of choice, So, it's time to ditch bog standard recruitment events and sprinkle some vibrancy and engagement into your hiring strategy.
Let's dive into why the usual just won't do. And how to plan an event that fills those vacancies and catapults your employer branding to dizzy new heights.
Plan Recruitment Events with Pizzazz
First things first - planning. Not box ticking, but tailoring an experience. So, what are the cornerstones of successful recruitment events? How about these as a starter for 10?
· Clear communication
· Effective promotion
· Creating an environment ripe for meaningful interactions
Of course, the last point is where a leading venue finding agency can help ensure your event is memorable for all the right reasons. Just saying!
Venue Vibes Matter
Matching the venue to your target audience's vibe is essential for setting the right tone and expectation for the event. And here’s why…
The venue you choose speaks volumes about your brand and the people you want to attract. For example, 4*+ luxury might be the ideal setting for high-flying legal eagles. Whereas a private space in a lively bar/club, complete with cocktail making sessions, might be just the ticket for potential shop floor superstars to showcase their personalities.
Create Something Unique to Your Business
The most successful recruitment events excite and inspire the candidates you hope to convert to new hires. So, make sure you give them a brilliant experience – and consequently a stellar impression.
You can achieve this by daring to be take a different approach to event elements such as:
· Décor
· Product demos
· Interactive activities
These are the sort of things that transform a mundane meet-and-greet into a dynamic and engaging event. And let's not forget the power of freebies, prizes, and giveaways to get people through the door.
Go Beyond the Norm
Bear in mind recruitment events are more than just hiring tactics. In addition, they’re a statement about your company's culture and vision. Moreover, they’re a compelling platform for hiring managers and potential candidates to connect outside the typical interview process, through formats such as:
· Casual and relaxed networking
· Job fairs
· Seminars
The Bigger Picture
At the end of the day, well thought out and delivered recruitment events build useful relationships, while showing off your company as an energetic and highly desirable place to work.
And now you too can turn the routine recruitment fair on its head by focusing on a venue that reflects your brand's personality. After all, why settle for run-of-the-mill to capture the attention of the best talent out there?
Does it fall within your remit to organise recruitment events locally, regionally, or nationally? If you’re putting in the time and effort but you’re not seeing the queues out of the door, then our free venue finding and supplier sourcing is for you.
Drop me a line at The Venue Hunters’ to save time, money and hassle. I promise every job is worth doing well and can’t wait to hear you say, “You’re hired!”
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